GENERATING AND SELECTING BUSINESS IDEAS

Many people in South Africa are in constant search for ways and means of starting their own businesses or improving on the existing ones. Many are driven into this by various reasons such as developing a career, self-employment, solving other people’s problems or meeting their needs, among others. This course therefore, is designed to guide you answer the above questions and finding an appropriate business idea and opportunity. It will equip you with knowledge and skills as well as attitudes that will enable you to generate business ideas and take advantage of opportunities. In this course, you will learn how to generate business ideas, assess and rank them to select those that constitute business opportunities that you can later develop into businesses to realize your business goals. At the end of this course you will be able to select the business idea that is appropriate for you to venture into.